JOB SUMMARY

The Vice President (VP) of Sales and Marketing is a senior executive responsible for overseeing the development and execution of sales and marketing strategies to drive revenue growth (total hotel), brand visibility, and market share expansion. This role combines leadership, strategic thinking, and a deep understanding of customer needs and market dynamics. The VP will manage above property sales and marketing leaders, develop data-driven strategies, and collaborate closely with other executive team members to ensure alignment with overall business objectives.

ESSENTIAL JOB FUNCTIONS

• Develops and executes sales strategies to achieve company revenue targets, focusing on new business acquisition, customer retention, and market penetration.
• Builds and maintains strong customer relationships, ensuring high levels of customer satisfaction and loyalty.
• Leads, mentors, and motivates the sales team to achieve individual and team performance goals.
• Oversees sales forecasting, budgeting, and resource allocation to optimize the sales process and ensure consistent growth.
• Analyzes sales data and performance metrics to identify trends, forecast opportunities, and make data-driven decisions for continuous improvement.
• Develops comprehensive marketing strategies that align with business goals and ensure consistent brand messaging across all platforms.
• Oversees the development and execution of digital marketing campaigns, content marketing, social media initiatives, and traditional advertising.
• Leads market research efforts to identify emerging trends, customer insights, and competitive threats.
• Collaborates with product development and research and development (R&D) teams to align marketing initiatives with product offerings and innovation.
• Manages the marketing budget and optimize marketing spend for maximum return on investment (ROI).
• Defines and tracks key performance indicators (KPIs) for sales and marketing success, including but not limited to setting booking goals by segment, activity goals, lead response times, conversion rates, market share.
• Regularly reports on sales and marketing performance to the COO, providing actionable insights and recommendations for improvement. Works with the team to pull through the action items and measure results.
• Works closely with the Revenue Strategy team and Directors of Operations to align around sales and marketing priorities and initiatives.
• Provides guidance and leadership in creating an integrated customer experience across all touchpoints (sales, marketing, customer service).
• Leads, mentors, and develops high-performing sales and marketing team members.
• Sets clear goals, provides constructive feedback, and supports career development for team members.
• Fosters a culture of collaboration, innovation, and accountability within the department.

EDUCATION

• Bachelor's degree from an accredited university in Business Administration, Marketing or equivalent in related field.

EXPERIENCE

• A minimum ten (10) years of experience in related field required.
• A minimum ten (10) years of supervisory experience in hotel sales and marketing field required.

SUPERVISORY RESPONSIBILITIES

Oversees and coordinates the department's activities, with a focus on supervisory and organizational goals. While a portion of the time may involve performing tasks similar to those of direct reports, the primary responsibilities are related to management and coordination. Analyzes and resolves issues, establishes work methods, ensures regulatory compliance, and maintains productivity. Uses judgment within established procedures and policies to make appropriate decisions and take necessary actions.

SKILLS & ABILITIES

This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.

• Proven track record of driving revenue growth and market expansion.
• Experience managing cross-functional teams and leading both sales and marketing departments at a senior level.
• Extensive experience in developing and executing digital marketing strategies, including SEO, content marketing, and social media.
• Proven ability to work in a fast-paced, dynamic environment and lead teams through change.
• Strong leadership, communication, and interpersonal skills.
• Expertise in sales strategy, pipeline management, and customer relationship management (CRM) systems.
• Advanced knowledge of digital marketing platforms, tools, and analytics.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Budgeting and financial management expertise.
• Ability to think strategically and execute tactically.
• Strategic thinker with the ability to see the big picture and take decisive action.
• Results-oriented with a strong focus on achieving sales targets and marketing KPIs.
• Collaborative leader who can inspire and motivate teams toward common goals.
• Adaptable and resilient in navigating business challenges and changes in the marketplace.
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
• Able to maintain a positive and professional working environment.
• Fosters a culture of excellence.
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

TRAVEL REQUIREMENTS

• 45% travel required.

PHYSICAL DEMANDS

• Standing: Particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.
• Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.
• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward, or outward.
• Pulling: Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
• Grasping: Applying pressure to an object with the fingers and palm.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
• Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
• Color Vision: Ability to identify and distinguish colors.
• Focus Ability: Ability to adjust the eye to bring an object into sharp focus.
• Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a minor amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work yet the work involves sitting most of the time, the job is rated for light work.

WORK ENVIRONMENT

• None: No exposure to adverse environmental conditions (typical office/administrative setting).

DISCLAIMER

This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.

The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles.

The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.