About the Role: Nature's Sunshine is seeking a creative and highly driven Social Media Coordinator to join our team. This role is ideal for someone with a strong aesthetic eye, an ability to craft engaging content, and a knack for fostering community through organic social media strategies. As our Social Media Coordinator, you'll be responsible for creating visually appealing, on-brand content that resonates with our audience while managing influencer relationships, scheduling content across all platforms, and keeping a pulse on social media trends. We're looking for a self-starter who proactively brings new ideas to the table to help Nature's Sunshine stand out on social media.

Responsibilities:

• Content Creation (40%): Develop high-quality, visually compelling content (reels, infographics, short-form videos, etc.) aligned with Nature's Sunshine brand standards to drive engagement and brand awareness. This requires bringing fresh content ideas to the team on a weekly basis and executing them independently in most cases.
• Influencer Management (15%): Cultivate relationships with micro and nano influencers to drive organic brand advocacy, monitor influencer activity, and evaluate partnership effectiveness. This includes mailing several PR packages every week.
• Social Strategy Development (10%): Collaborate with the marketing team to develop and refine social media strategies that support brand goals and drive engagement, follower growth, and awareness.
• Trend Monitoring (10%): Stay up-to-date with social media trends, platform updates, and emerging content formats to ensure Nature's Sunshine's presence remains relevant and engaging across platforms.
• Content Scheduling (10%): Plan, schedule, and manage content across various social media platforms to ensure a consistent and strategic posting cadence.
• Reporting (5%): Track and report on key social media metrics, analyze performance data, and provide insights to optimize content and strategy.
• Copywriting (5%): Write engaging, on-brand, often educational captions and short-form copy that resonates with our target audience and captures Nature's Sunshine's voice.
• Event Support (5%): Attend events as needed on behalf of Nature's Sunshine. Provide on-site social media coverage, capturing real-time content and showcasing event highlights.

Qualifications:

• Proven experience in social media management and content creation with an eye for aesthetics.
• Self-starter with a proactive mindset who can independently generate creative ideas for content and strategy.
• Knowledge of social media trends, emerging platforms, and evolving best practices.
• Proficiency in social media platforms, content scheduling tools, and basic design software (e.g., AgouraPulse, Canva, RivalIQ, etc.).
• Strong writing and communication skills.
• Ability to work independently, manage time effectively, and balance multiple priorities.
• Experience working with influencers, particularly micro and nano influencers, is a plus.
• A passion for health and wellness is a plus as this role requires a good understanding of supplements, their purpose, and how they work.

Why Join Nature's Sunshine? Become part of a team committed to natural health and wellness, helping to inspire and empower individuals to lead healthier, more balanced lives. We offer a collaborative work environment, opportunities for growth, and a chance to make a meaningful impact in an industry focused on sustainability and wellness.