Job Title: Marketing Connections Strategist

Location: Corporate Office

Status: Full-time (40 hours/week, may include Saturdays and after-hours events)

Position Responsibilities:

Responsible for developing and executing the social media programs that contribute to the sales and growth of the credit union. Primary responsibilities include to plan, research, produce, publish and promote content through the lens of member-centric storytelling and the development and management of paid search campaigns, improving the online/digital profile and position of the credit union. Operates as a brand steward, ensuring consistency in the brand's voice and tone, storytelling and identity across the entire spectrum of marketing and communications.

Essential Duties, Skills, & Abilities

• Exhibits outstanding member service by applying GCU's standards and Core Values.
• Establish best-in-class storytelling that delivers the right content in the right formats, to the right channels in alignment with business priorities and marketing initiatives.
• Oversee and manage the creation of a variety of content types including blog posts, strategic campaigns and promotions, content marketing plans, and more.
• Writes content for and responds to posts in a brand-positive manner on various sites such as Twitter, Facebook, Instagram, blogs and other social media/networking sites.
• Collaborate with cross-functional team members on content ideas to create dynamic, impactful and differentiated content.
• Develop and manage a quarterly adjusted online/digital content calendar.
• Create, manage, and report on the deployment of marketing content and campaigns in various digital channels such as network display, banner and tile, PPC, retargeting ads, social media, and email marketing, etc.
• Function as an administrator for company's internal portal.
• Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration. Assists in production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative and engaging while meeting time and budget constraints. Ensures accurate and timely communication to employees and management on marketing campaigns.
• Coordinate community involvement events and serve as liaison to support branches and their community involvement efforts. Publicly represent the credit union as requested and help promote products and services; examples include financial literacy, educational seminars, media requests, and other events requiring marketing support.

Required Experience & Skills:

Concentration in marketing, communications, e-Commerce, business or related major is highly preferred.

High level of proficiency in internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services.

High proficiency with Microsoft Office applications (Word, Excel, Outlook, PowerPoint).

Proficiency in use of the online and mobile technologies.

Ability to understand market research.

Minimum one (1) year experience working in the financial industry preferred.

Confident public speaking skills.

Demonstrated creative and analytical abilities. Able to think outside the box.

Strong organizational and time-management skills with the ability to perform multiple tasks and projects. Able to organize and prioritize work to meet deadlines.

Motivated self-starter who anticipates new projects and works proactively.

Ability to work individually and with a team.

You've got a "chaos proof" personality and thrive in a fast-paced environment. You're ambitious, creative, fanatically detail-oriented, and take pride in your work.

This role requires savviness and scrappiness across a broad range of skillsets, including: creative thinking, research, data analysis, problem solving, public speaking, event planning, online publishing, social media, and search engine optimization in addition to significant writing and editing.

Education:

High School Diploma or equivalent.

Bachelor's Degree (Preferred).

Knowledge of the Credit Union's products and services, including rules, regulations, policies and procedures.

Experience in digital content strategy and social media development or related marketing experience preferred.

Granite Credit Union is an Affirmative Action/Equal Opportunity employer. Upon request, reasonable accommodations to the application and/or interview process will be provided to individuals with disabilities. Minorities and women are encouraged to apply.

March 25, 2021